DoubleVerify Holdings Inc. has announced the launch of DV Authentic Attention® for Social, marking a significant expansion of its attention measurement capabilities to social media platforms. The new product, initially debuting on Snapchat, combines timely platform signals with eye-tracking insights, offering advertisers an unprecedented level of attention insight. This development builds on DV's existing fraud, brand suitability, and viewability measurement capabilities, now providing a more comprehensive view of cross-platform effectiveness across the open web, connected TV, and social media. DV Authentic Attention is globally available on Snapchat, with plans for additional platform integrations through 2025. The solution enables advertisers to assess media performance with greater precision, informing budget decisions and driving stronger ROI by providing key metrics such as Ad Focus, Dwell Time, and an Attention Index.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.