Brilliant Earth Group Inc. has announced a new partnership with tennis champion Madison Keys, marking the brand's first venture into professional sports with an athlete ambassador. The collaboration aligns with Keys' Kindness Wins foundation and aims to highlight both her pursuit of Grand Slam success and Brilliant Earth's mission to revolutionize the jewelry industry. Fans can follow the unfolding partnership on Instagram, featuring exclusive content of Keys' life and her selection of Brilliant Earth's jewelry. A limited-edition medallion necklace, celebrating Keys' authentic self-expression, will debut in August, exemplifying the brand's commitment to artistry and meaningful connections.
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