VIP Clothing (NSE:VIPCLOTHNG, BOM:532613) has launched its men's innerwear line, Frenchie X, in Kerala, India, marking its debut in the state, according to a bourse filing on Monday.
The collection is now available at over 40 multi-brand and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and select tier-II towns, the company said in the filing.
This takes the brand's national footprint to 140+ outlets.
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