PLBY Group Reclaims Playboy Name

Dow Jones

Jun 17

By Dean Seal

PLBY Group, the magazine-managing company formerly known as Playboy Enterprises, is reclaiming Playboy Inc. as its corporate moniker.

Shareholders approved the name change at PLBY's annual meeting on Monday.

"Reclaiming the 'Playboy' name underscores our commitment to the brand and to scaling our high-margin, recurring revenue licensing business globally," Chief Executive Ben Kohn said.

The owner and overseer of Playboy magazine, which was a public company from 1971 until 2011, changed its name from Playboy Enterprises to PLBY Group in February 2021 when it went public once again by merging with a blank-check company.

Also at the annual meeting, the company's shareholders elected two board nominees, ratified the appointment of PLBY's independent auditor and approved an increase in the company's total float of shares.

They also rejected a second tranche of investment by an affiliate of Byborg Enterprises, one of the company's largest shareholders and its largest licensing partner.

Kohn said that despite the rejection, the company is still focused on deleveraging, and deeply values its partnership with Byborg.

"We remain fully aligned with Byborg on maximizing the value of our licensing relationship, which is independent of their shareholdings," Kohn said.

Write to Dean Seal at dean.seal@wsj.com

(END) Dow Jones Newswires

June 16, 2025 16:57 ET (20:57 GMT)

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