Stagwell Inc. has announced the launch of Maydan Sports, a global sports engagement collective dedicated to the MENA region. This initiative, a collaboration between Consulum and Stagwell network companies such as Allison Worldwide, ARound, Assembly, Code and Theory, and Gold Rabbit Sports, aims to enhance the global sports presence of the MENA region. Maydan Sports will support federations, clubs, public bodies, and brands in maximizing the impact of sports across the region. The MENA region, recognized as the fastest-growing sports market globally, hosts major events like the FIFA World Cup and Formula 1 races, signaling its rising prominence in sports and innovation. Dr. Craig Wilkie, Managing Director of Maydan Sports, emphasized the immense potential for stakeholders to deliver lasting impact through this venture.
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