Stagwell Inc.'s PRophet has announced an expanded global partnership with Hootsuite, aimed at enhancing social and media intelligence through AI. This collaboration allows Stagwell agencies to exclusively access Hootsuite's social listening and performance services via PRophet, simplifying procurement and standardizing technology across the network. The partnership, unveiled during the Cannes Lions International Festival of Creativity, marks a significant milestone for both companies as they integrate their solutions to provide a comprehensive media intelligence offering. This strategic alliance will enable clients across various industries to gain deeper insights and transition from data to action more swiftly, with both companies advocating for each other's services within their respective customer bases.
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