Dentsu Group Inc. will be attending the Cannes Lions event, where they will host a session titled "Pioneering the Future of Creation: Roblox, UGC Communities, and the Next-Gen Creators." The session, which took place in Cannes, highlighted the potential for next-generation brand engagement through User Generated Contents (UGC) platforms like Roblox. The discussion involved key figures including Sue Anderson, VP of Creative at Roblox Corporation, and focused on new relationships with brands in entertainment fields such as fashion, games, and communities.
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