Mattel Holds Off on Higher Prices as Tariffs Become More Manageable -- Market Talk

Dow Jones
Yesterday

1222 ET - JPMorgan analysts recently spoke with Mattel executives, who say they are optimistic that the toy industry has returned to growth in 2025, citing stable consumer sentiment and manageable tariffs. The Barbie doll maker continues to expect some near-term pressures, with sales shifting out of 2Q as retailers push back order receipts to manage seasonal flows given tariff uncertainty. The possibility of lower tariffs will reduce the need for price increases and reductions in promotional and advertising spend. The company is holding back on price hikes until inventory sells through, management notes. (connor.hart@wsj.com)

(END) Dow Jones Newswires

June 13, 2025 12:22 ET (16:22 GMT)

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