Fox's (FOXA) advertising division said Wednesday that it has formed collaborations with consumer credit reporting agencies TransUnion and Experian, and data connectivity platform LiveRamp to enhance its converged media platform.
Under the collaborations, OneFOX first-party data will be integrated with the three firms, making it easier for advertisers to target custom segments and reach the right audiences.
Financial details weren't provided.
Through the integration, Fox will create audience segments and layer on key attributes. It will also enable matching audiences at scale and audience activation across linear and streaming segments, the company said.
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