DENVER, June 09, 2025 - GrowGeneration Corp. (NASDAQ: GRWG), the largest specialty retailer of hydroponic and organic gardening products in the U.S., announced its acquisition of Viagrow, a domestic supplier of gardening and hydroponic equipment. This strategic move marks GrowGen's expansion into the home gardening and big box retail sectors. Viagrow, founded in 1998, is known for its eco-friendly growing media, professional-grade equipment, and organic nutrients, distributed across major retailers like Amazon and Walmart. The acquisition is expected to enhance GrowGen's market reach and accelerate the growth of its proprietary brands, supporting its strategy to achieve 30%+ margins through private-label expansion.
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