Lottery.com to Rebrand Nook Under Sports.com Following Acquisition Close

MT Newswires Live

Jun 12, 2025

Lottery.com (LTRY) said Wednesday Nook Holdings will be rebranded under its Sports.com unit after it closes the 90% stake acquisition in the Dubai, United Arab Emirates-based sports and wellness incubator on June 30.

The company said in a separate release it signed an amended agreement to acquire a 90% stake in Nook in an all-cash transaction valued at about $2.5 million.

Lottery.com's rollout plan for its Sports.com-branded co-working and incubation model is part of a broader platform growth roadmap to expand global brand presence and drive cash generation through acquisitions, according to the company.

The decision aligns with the company's $100 million financing facility with Generating Alpha, which offers it growth capital for acquiring companies with tangible assets that demonstrate "strong recurring revenue potential," the company said.

Lottery.com said its second Sports.com incubator hub will be in Dubai's Al Quoz district near the Burj Khalifa skyscraper. The site will be operational in Q4.

Shares were down 4.9% in recent trading.

Price: 1.26, Change: -0.07, Percent Change: -4.92

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