Unity Software Inc. has announced a new partnership with Optable to launch the Audience Hub, a platform designed to enhance audience targeting for brand marketers. This collaboration aims to leverage Unity's extensive reach across 3 billion gamers, providing marketers with the tools to create custom audiences in a privacy-first manner. By integrating Optable's identity management and data collaboration expertise, Unity's Audience Hub offers seamless and secure audience collaboration, precision targeting, and omni-channel activation. This partnership is expected to drive richer engagement, improved ROI, and sustainable growth for advertisers and developers.
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