Graphic Packaging Holding Company has highlighted the significance of new European packaging regulations, emphasizing the need for companies to adapt to emerging environmental policies. With the European Green Deal aiming for climate neutrality by 2050, the Packaging and Packaging Waste Regulation (PPWR) is a key legislative initiative driving change. The regulation focuses on reducing environmental impact by implementing circular economy principles, requiring all packaging to be recyclable by 2030 and gradually banning certain single-use plastics. Graphic Packaging is actively monitoring these developments to help businesses minimize fees, avoid market restrictions, and enhance resilience in the shift towards sustainable packaging solutions.
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