Microsoft Corporation has announced a new partnership with Instacart, integrating its Copilot feature to streamline the shopping experience. This collaboration allows users to purchase ingredients directly through Recipe cards on Copilot, enhancing convenience by simply selecting "Shop Ingredients on Instacart" on various platforms, including iOS, Android, Mac app, and Copilot.com. The feature is available to all users across Copilot markets, with the Instacart Buy option currently active in the U.S. and plans to expand to Canada soon. This partnership aims to make meal preparation more efficient by seamlessly connecting recipe inspiration with ingredient shopping.
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