NAVER Corporation and Netflix have entered a promising partnership aimed at enhancing their platform capabilities and content strategies. This collaboration, known as the "Ne-Net" partnership, has already shown impressive results in South Korea. NAVER's Plus Membership subscribers have gained access to Netflix's ad-supported Standard plan at no additional cost, resulting in a 1.5x increase in new sign-ups for NAVER Plus Membership. In return, Netflix has expanded its reach among Korean users through NAVER's platform. Executives from both companies met at Netflix's Los Angeles office to discuss the partnership's success and explore further opportunities for broader collaboration. They emphasized a shared commitment to user-centric innovation and agreed to continue discussions on specific directions for future cooperation.
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