Salesforce Inc. has announced a strategic partnership with LIV Golf to enhance fan engagement and player experiences using Salesforce's digital labor platform, Agentforce. This collaboration aims to transform LIV Golf's global operations by integrating intelligent AI agents to amplify fan interaction, innovate broadcasts, and optimize business processes. The partnership will introduce features like The Fan Caddie, offering personalized, real-time updates and content tailored to fans' preferences. Additionally, the collaboration will explore ways to support players with personalized wellness tracking and performance insights, positioning Salesforce and LIV Golf at the forefront of sports innovation.
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