Keystone RV, a subsidiary of Thor Industries Inc., has unveiled a major brand refresh under the banner "Proven in the Wild™." The new identity is designed to resonate with their community of adventurers and those who depend on their RVs for off-grid exploration. According to Jeff Runels, President and CEO of Keystone RV, the rebrand is a reaffirmation of the company's values over the past 30 years-being bold, practical, and ready for anything. Central to the refresh is a redesigned logo, inspired by the architectural keystone, symbolizing strength and stability. This initiative marks Keystone's first major design overhaul, featuring a modern and nature-inspired visual system. The company encourages customers to share their outdoor experiences using the hashtag #ProvenInTheWild, emphasizing their commitment to delivering practical and reliable RV solutions.
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