By Kenneth Corbin
Mercer Global Advisors has acquired a large registered investment advisory firm in Oklahoma City, its sixth acquisition of the year. With the purchase of Full Sail Capital, Mercer gains a 14-person team managing $2 billion in client assets.
David Stanley, one of Full Sail's founders and its CEO, says his firm will benefit from the service platform Mercer offers its advisors as well as its "fiduciary-first mind-set," something Full Sail emphasizes with its own clients.
"It's the very first promise we make to clients in our wealth management agreement: we will always put their interests ahead of our own," he says. "As we grew, we recognized joining a partner would support us in sustaining the high level of service our clients expect." Full Sail's founders and its CEO
The deal, which closed last week, marks Mercer's second acquisition in Oklahoma and will also increase its presence in the neighboring Texas market, where Full Sail also has clients and Mercer is looking to expand its regional footprint.
In addition to Stanley, Full Sail's leadership team includes Scott Cravens, a founder and the firm's chief operating officer, and Chief Investment Officer Zac Reynolds, who is also a founder. Stanley had stints at two other RIAs before founding Full Sail. Cravens and Reynolds first registered as advisors with Full Sail, according to regulatory records.
The transaction continues Mercer's aggressive acquisition campaign, following closely on news from the Denver aggregator that it had completed its 100th deal, drawing on a war chest furnished by private-equity backers Oak Hill Capital, Genstar Capital, and Altas Partners.
Full Sail is looking to expand its services for high-net-worth clients and multigenerational families, which account for the bulk of its assets under management. The firm reported nearly $1.7 billion in AUM held by 364 high-net-worth individuals on its most recent Form ADV regulatory filing, submitted in late March. It also reported 236 nonhigh-net-worth clients and 27 charities, businesses, and other institutional clients.
Full Sail was founded in 2016. In a news release, the firm says it "was seeking a partner with a track record of strong organic growth and a client development team that enables advisors to devote their time and energy to serving their existing clients, instead of finding new ones."
For Mercer, the deal expands its presence in what it sees as a burgeoning market.
"Partnering with Full Sail not only extends Mercer Advisors' footprint in a key region, but it also provides this fast-growing team with the tools and scale they need to unlock advisors' potential," says Mercer President Daniel Gourvitch. "Together, we're better positioned to serve the evolving needs of affluent families across Oklahoma and beyond."
This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
June 03, 2025 07:38 ET (11:38 GMT)
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