Datavault AI Inc. has announced a strategic licensing agreement with GFT Rewards to implement ADIO®-enabled, Web 3 mobile rewards across various major distribution channels, including airports, retail chains, movie exhibitors, college campuses, and ride-hailing networks. This collaboration aims to enhance Datavault AI's channel access in sectors such as consumer packaged goods, fast-moving consumer goods, and high-volume grocery retail, which are under pressure to show a return on investment for every promotional dollar spent. The partnership promises to deliver SKU-level tracking, geo-anchored performance reporting, and immediate economic attribution, setting a new standard for coupon campaign accountability. This move positions Datavault AI at the forefront of the evolving retail marketing landscape, offering a solution for brands to align promotional spend with content strategy and real-world sales outcomes. CEO Nathaniel Bradley highlighted the integration of ADIO® technology into GFT's cash ecosystem, enabling advertisers to convert impressions into transactions instantly, and anticipates significant adoption as retailers seek to streamline the promotional process.
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