DoubleVerify Holdings Inc. has announced a new partnership with Impact Plus to help brands evaluate and manage the carbon footprint of their digital advertising campaigns. This collaboration aims to integrate sustainability into digital strategies by leveraging DoubleVerify's AI-powered Emissions Measurement offering, powered by Impact Plus. The partnership provides brands with a comprehensive view of emissions across the digital advertising supply chain, enabling them to make informed decisions that align with environmental priorities. This initiative underscores DoubleVerify's commitment to enhancing media quality and campaign performance while promoting sustainable outcomes on a large scale.
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