Netflix Inc. has announced a new partnership with Embratur, the Brazilian Agency for the International Promotion of Tourism, to enhance tourism through Brazilian audiovisual productions. Revealed during the Rio2C event, this cooperation agreement aims to leverage the power of Brazilian storytelling to attract global tourists, underscoring the role of audiovisual content in boosting economic development, international visibility, and national culture. The partnership will include the launch of a travel guide inspired by popular Netflix titles, promoting Brazil's unique cultural and natural resources. This initiative follows successful Netflix strategies in countries like France and Spain, intending to connect Brazil's tourism potential with globally recognized productions.
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