Restaurant Brands International Inc. has announced a significant expansion of its Firehouse Subs® brand in Mexico through a development agreement with Foodplay®. The plan aims to open 100 new restaurants in Monterrey and other major cities over the next five years, creating hundreds of jobs and bringing the brand's made-to-order premium subs to more guests in the region. The first restaurant is slated to open later this year in Monterrey, Nuevo León, with more to follow in the metropolitan area. This expansion highlights Firehouse Subs' growth strategy in Latin America and globally, joining its existing presence in countries including the U.S., Canada, and the United Arab Emirates. Founded in 1994 in Jacksonville, Florida, Firehouse Subs is known for its high-quality sandwiches, heartfelt service, and commitment to public safety.
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