Mattel (MAT) said Wednesday it has teamed up with game studio Uken Games to develop "Mattel Match: Toybox Unlocked," a free-to-play mobile game.
The game will include Mattel brands like Barbie, Hot Wheels, Fisher-Price, Uno, Thomas and Friends, and Masters of the Universe, among others, the company said.
The game is soft launching in the Philippines and Canada, Mattel said, adding that more regions will be rolled out before the official launch later in 2025.
Financial details weren't provided.
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