BloomZ Inc., a Japanese audio production and entertainment company, has announced a business alliance with M-NEXT Holdings Co., Ltd., the parent company of the trading card shop "Ryusei no Arashi" in Japan. This partnership aims to create new interactive customer entertainment experiences by combining BloomZ's expertise in VTuber and sound production with M-NEXT's retail operations. The collaboration will see the development of in-store event spaces hosting live events, joint planning of experiential events, and limited-edition product sales to boost foot traffic at "Ryusei no Arashi" stores. Additionally, the partnership will focus on the strategic overseas expansion of the retail locations, leveraging BloomZ's talent to engage with a global audience.
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