Salesforce Inc., the leading AI CRM, has announced a significant partnership with Bouygues Telecom, marking a new chapter in their long-standing collaboration. The partnership centers on the deployment of Salesforce's Agentforce within Bouygues Telecom's CRM platform, enhancing the telecommunications company's customer relations with advanced AI integration. This initiative is part of Bouygues Telecom's broader innovation strategy for 2025, which began with the launch of the Be360+ augmented console. This console, powered by AI agents, improves customer service by optimizing inquiry resolution and enhancing communication accuracy. The collaborative effort highlights the growing trend of employing AI to support customer service advisors by automating routine tasks and focusing on high-value interactions, thereby elevating customer experiences and operational efficiency.
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