Wix.com Ltd., a leading SaaS website builder, has announced its acquisition of Hour One, a pioneer in generative AI media creation. This strategic move is set to enhance Wix's AI capabilities and accelerate product innovation in digital experiences. The acquisition integrates Hour One's advanced technologies into Wix's platform, allowing for scalable, high-quality media creation and interactive experiences. The founders and team of Hour One will join Wix, bringing their expertise in generative AI and media infrastructure. This acquisition reinforces Wix's position as a leader in AI-powered web creation, aiming to make the process smarter, faster, and more immersive.
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