Magnite Inc., the largest independent sell-side advertising company, has formed a partnership with Redfin, a technology-powered real estate brokerage. Announced on May 14, 2025, this collaboration designates Magnite as Redfin's preferred supply-side platform $(SSP)$ to drive data-driven advertising deals. The partnership aims to leverage Magnite's programmatic technology to connect advertisers with exclusive real estate audiences during pivotal moments in the home-buying journey. By tapping into Redfin's expansive network, including platforms like Rent.com and ApartmentGuide.com, the collaboration promises national scale and hyper-local targeting in a brand-safe environment. This move is set to enrich Redfin's Commerce Media Network, providing advertisers with priority access to high-intent homebuyers and renters, enhancing advertising experiences across multiple channels.
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