Sabre Corporation, a leading software and technology provider in the global travel industry, has announced a global distribution agreement with Riyadh Air, the newly established Saudi Arabian national carrier. This strategic partnership positions Sabre as Riyadh Air's first global distribution partner, enhancing the airline's retailing and distribution strategies. By leveraging Sabre's extensive marketplace, Riyadh Air can distribute its content, including New Distribution Capabilities (NDC) and traditional fares, to a global network of travel agents and customers. The collaboration aims to deliver dynamic, personalized travel offers, aligning with Riyadh Air's mission to become the first native digital airline in the world.
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