Upexi Inc. $(UPXI)$, a brand owner specializing in consumer products, has announced a strategic partnership with BitGo, a leading infrastructure provider of digital asset solutions. This collaboration allows Upexi to leverage BitGo's secure custodial and over-the-counter (OTC) trading services to manage its expanding digital asset portfolio. This move aligns with Upexi's broader digital asset strategy, which includes increasing its Solana $(SOL)$ treasury holdings to over 595,000 tokens, valued at approximately $100 million. The partnership is part of Upexi's initiative to enhance its risk management framework and capitalize on opportunities within the crypto economy, supported by a recent $100 million investment anchor from GSR.
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