Warner Bros. Discovery (WBD) is changing the name of its streaming platform back to HBO Max, starting this summer, the company said Wednesday.
Warner Bros. Discovery removed HBO from the name of the streaming service in 2023 following the merger between WarnerMedia and Discovery.
"The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead," David Zaslav, the company's president and chief executive officer, said.
The company said its streaming business added 22 million subscribers in 2024, and expects to reach over 150 million subscribers by the end of 2026.
Price: 9.14, Change: -0.04, Percent Change: -0.49
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.