On Holding AG has reported its first-quarter 2025 financial results, showcasing a record quarterly net sales figure of CHF 726.6 million. This represents a substantial year-over-year growth of 43.0%, or 40.0% when adjusted for constant currency. The company's impressive performance exceeded expectations, primarily driven by its successful multi-channel strategy. This includes notable growth in the direct-to-consumer $(DTC.AU)$ channel, which saw a 45.3% increase in net sales, and strong demand from wholesale partners, resulting in a 41.5% rise in wholesale net sales. The company remains optimistic about its future prospects and has increased its full-year net sales outlook, supported by strong brand momentum and a promising product pipeline. On Holding AG anticipates that its gross profit margin will be between 60.0% and 60.5%, and it projects an adjusted EBITDA margin in the range of 16.5% to 17.5% for the full year. Despite the dynamic market environment, On Holding AG is confident in its ability to maintain its premium brand positioning. The company continues to evaluate its global pricing strategy and adapt as necessary to uphold its brand promise.