Perion Network Ltd. has announced the acquisition of Greenbids, an advanced AI company, to enhance its market share and growth. The acquisition, valued at $27.5 million in cash with additional earnouts, aims to integrate Greenbids' AI algorithms into Perion One's platform, enhancing performance-driven capabilities across major channels like YouTube, Facebook, and Instagram. This strategic move is expected to be immediately accretive to Perion's adjusted EBITDA and margins, with significant growth anticipated from 2026. The acquisition will see the Greenbids team join Perion, promoting seamless integration and expanding the company's advertising intelligence capabilities globally.
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