Sony Group (TYO:6758) forecasts a 100 billion yen impact from tariffs in the coming year and is considering countermeasures such as shifting manufacturing to the US or raising consumer prices, according to The Verge report on May 14.

The report cited CFO Lin Tao, who told investors that Sony is weighing passing on tariff costs to consumers to protect its bottom line, though he didn't specify if this would affect the PS5.

CEO Hiroki Totoki acknowledged the feasibility of producing the PS5 in the U.S. as a tariff avoidance strategy, added the news portal.

Sony has already increased PS5 prices in some regions this year, said the report.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)