By Nate Wolf
Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain.
World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday.
Affirm stock climbed 14% to $52.91 on the news. It clawed back nearly all the losses it took on Friday, when the company's fourth-quarter revenue guidance came in below Wall Street's expectations.
Affirm stock tends to spike when the company announces major retail partnerships.
In 2021, shares soared on the news that Affirm would debut its BNPL options on Amazon.com. Conversely, the stock tumbled this March after fintech rival Klarna replaced Affirm as Walmart's exclusive BNPL provider.
Affirm reported 44% volume growth in 0% APR loans -- its core BNPL product -- in the March quarter.
The fintech company also got a boost from analysts at Goldman Sachs, who maintained a Buy rating for the stock. They raised their target for the stock price to $58 from $45 shortly after the World Market partnership announcement.
Write to Nate Wolf at nate.wolf@barrons.com
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May 12, 2025 15:43 ET (19:43 GMT)
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