By Kelly Cloonan
Entrepreneur Stephan Tetrault has acquired GameStop Canada and plans to relaunch the business under its original name.
The retailer said Monday it will return to its roots as EB Games Canada, which had originally been rebranded to GameStop Canada in 2021.
The transition to EB Games Canada will roll out nationwide in the coming months. It will include updated store signage, a redesigned website and new branding across digital and social platforms, the company said.
"This isn't just a business decision -- it's about bringing something back that Canadians truly loved," Tetrault said.
The revamp will also include improved in-store events, expanded product lines, deeper integration with pop culture brands, and a renewed focus on Canadians, the company said.
Write to Kelly Cloonan at kelly.cloonan@wsj.com
(END) Dow Jones Newswires
May 05, 2025 17:33 ET (21:33 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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