Cricut Inc. has announced its actual financial results for the first quarter of 2025, reporting a total sales decrease of 3% year-over-year, amounting to $162.6 million. Despite this decline, the company achieved an increase in operating income, which rose by 16% to $29.3 million, representing 18% of total sales. Net income was reported at $23.9 million, showing a year-over-year increase of 22%. The company experienced mixed performance across its business segments with platform sales rising by 2% year-over-year, while product sales saw a decline of 7% year-over-year. Additionally, international sales grew by 8% year-over-year, and Cricut reported an increase in its paid subscriber base, which grew by 6% year-over-year to just over 2.97 million subscribers. Cricut also highlighted several business updates, including the launch of the next generation of its popular cutting machines, Cricut Explore 4 and Cricut Maker 4. The company is focusing on maximizing user engagement with enhancements to their Design Space platform and personalized push notifications, which have reportedly increased returning traffic. Furthermore, the company is committed to driving enthusiasm among users and enhancing its competitive edge in the accessories and materials market.
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