1234 ET - Newell Brands is figuring out what to do about baby gear. The maker of Yankee Candle and Sharpie pens is most exposed to this category, as is the larger industry given products including strollers and car seats are heavily sourced from China. About 20% of its baby business is baby care, which Newell manufactures domestically under its Nook brand. Another 20% isn't exposed to tariffs under the gear business. But the remaining percentage under the baby gear business is generally sourced from China and sold in the U.S., which Newell has priced higher by about 20%. Newell hasn't priced yet for the 125% tariffs imposed on China as it's sitting on a few months of inventory but expects the industry to raise prices when inventory dries up and retailers turn back to China. Shares decline 8.5% to $4.73. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
April 30, 2025 12:34 ET (16:34 GMT)
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