PayPal Holdings Inc. has announced a new partnership with Publicis Media, making it the first agency partner to offer PayPal's newly launched Offsite Ads to brands. This collaboration aims to enhance advertising precision and performance across platforms by utilizing PayPal's transaction data. By leveraging real purchase intent and cross-merchant transaction insights, the partnership seeks to provide advertisers with a more comprehensive understanding of consumer shopping behavior, ultimately driving stronger business outcomes. The integration of PayPal's Offsite Ads allows advertisers to activate campaigns at scale across premium websites, apps, and CTV environments, further advancing PayPal's vision of creating a commerce-driven advertising ecosystem.
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