Nike's Charge to Clear Out Old Inventory Is Working -- Market Talk

Dow Jones
18 Apr

1511 ET [Dow Jones]--Nike is effectively clearing out its excess inventory, Jefferies analysts say in a research note, citing a recent trip to a New York outlet mall where store traffic was "insane." At the same time, the sportswear maker is leaning into innovation with new product launches and balancing its distribution channels. Combined, these efforts should position Nike well ahead of this year's holiday season, the analysts say. Still, the company will have to contend with tariffs, and many investors are worried that Chinese consumers will boycott U.S. brands. However, the analysts say these concerns are likely overblown. "Despite the tariff impact, we anticipate a V-shaped recovery in F'27 and recommend aggressively buying shares at these levels," the analysts write. Shares rise 4.3%. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

April 17, 2025 15:15 ET (19:15 GMT)

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