Six Flags May Struggle to Increase Visits This Year -- Market Talk

Dow Jones
18 Apr

1439 ET - Six Flags' goal to increase attendance might be a challenge in 2025, JPMorgan analysts say in a research note. The theme park operator's 1Q attendance is expected to fall from last year due to calendar shifts, the analysts say, adding that their current model doesn't include any slowdown in consumer spending as a result of recent market volatility. The remainder of the year is a bit of a wild card. On one hand, regional theme parks are viewed as a more affordable entertainment option, which stands to benefit Six Flags in the event of a U.S. recession, the analysts say. At the same time, theme parks are facing more competition in the experiential leisure category, and any economic downturn could pressure consumer spending and hurt the company's attendance goals. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

April 17, 2025 14:39 ET (18:39 GMT)

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