Theme Parks Viewed as Affordable Out-of-Home Entertainment Options -- Market Talk

Dow Jones
09 Apr

1847 ET - Six Flags' theme parks are attracting more visitors, and it is likely that the company will realize more cost savings from its recent combination with Cedar Fair, UBS analysts say in a research note. They also say that the theme park industry is viewed as a more affordable out-of-home entertainment option amid inflation fears, which could stand to benefit the regional parks operator as economic uncertainty surrounding global trade mounts. This may also help United Parks & Resorts, whose theme park banners include SeaWorld and Busch Gardens. However, United will also face competitive dynamics in Florida with the opening of Epic Universe, which the analysts say could ding visitation by 4%. UBS initiates Six Flags with a buy rating and United Parks with a neutral rating. The bank assigns both a price target of $49. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

April 08, 2025 18:47 ET (22:47 GMT)

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