1827 ET - After taking the helm in December, Dave & Buster's Interim Chief Executive Kevin Sheehan says he is looking to right the company's past wrongs with a back-to-basics approach. "Prior leadership made very dramatic and chaotic changes that, among other things, distracted, confused and overwhelmed our customers and our operators," Sheehan said during the company's 4Q earnings call. He pointed to drastic marketing changes -- like nearly eliminating TV in the company's media mix -- and overlapping and conflicting promotions. Sheehan said the company has reintroduced TV and its popular Eat & Play Combo promotion, and is working to roll out a Back to Basics menu in the coming months.(kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
April 07, 2025 18:27 ET (22:27 GMT)
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