By Christopher Otts
At Village Ford, a dealership in Ford's hometown of Dearborn, Mich., customers have increasingly been asking about tariffs, said Loice DeBerry, a 40-year veteran of car sales.
He's had to tell them he's at a loss about exactly what it could mean for car and SUV prices.
"We tell them, it's the unknown," DeBerry said.
Dealership owner Jim Seavitt said Ford's Mexico-built Mustang Mach-E electric vehicle has finally become a meaningful seller just as new tariffs loom. He worries about sales of the EV, as well as Ford's other Mexico-assembled vehicles, the Maverick pickup and Bronco Sport SUV.
Seavitt said he hopes the automaker will add new tariff costs evenly across its lineup, even to
its U.S.-built vehicles, so that no single model jumps in price too noticeably.
"Spread it around," he said.
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(END) Dow Jones Newswires
April 02, 2025 17:45 ET (21:45 GMT)
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