1614 ET - E.l.f. Beauty sales trends have improved for the mass cosmetics brand, but the mass category remains weak, TD Cowen analysts say in a research note. The company continues to gain market share among other legacy players, too, but at a more moderate rate of 50 basis points.E.l.f. total sales rose 10% in the latest week reported and ended March 22, up from a 2% increase the prior week. However, on a rolling 12-week basis, e.l.f. sales are only up 1%, according to TD Cowen. E.l.f. shares rise 2.3% to $64.25. (sabela.ojea@wsj.com; @sabelaojeaguix)
(END) Dow Jones Newswires
April 01, 2025 16:14 ET (20:14 GMT)
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