Dollar General Poised To Benefit From Consumers Trading Down -- Market Talk

Dow Jones
03 Apr

1418 ET - Jefferies thinks consumers may trade down given the economic backdrop, and that's likely to benefit Dollar General. "DG tends to outperform in times when the consumer is stretched," say the analysts. While they believe Dollar General is still a "show me" story, they think the stock will go higher if the company continues to perform. They also point to a number of positive self-help moves that include a growing advertising business and a desire to build non-consumable sales with higher margins. Dollar General rises 2.5% to $89.83. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

April 02, 2025 14:18 ET (18:18 GMT)

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