By Maitane Sardon
Lotus Bakeries shares rose after it said it expanded its existing agreement with food major Mondelez International to include ice cream products.
Shares were up 5.2% at 8,450 euros in early European trade Thursday.
Under the deal, major ice cream maker Froneri will now produce Lotus Biscoff-branded ice cream products, the Belgium snack food company said.
"This collaboration will strengthen our position in the ice cream sector, enabling Biscoff to grow into a global ice-cream brand. Moreover, introducing the Biscoff taste to icecream consumers worldwide will further boost our brand awareness and the ability of our own organization to focus on Biscoff cookies and spread globally." Lotus Bakeries Chief Executive Jan Boone said.
Write to Maitane Sardon at maitane.sardon@wsj.com
(END) Dow Jones Newswires
March 13, 2025 04:39 ET (08:39 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.