** Shares of apparel retailer Kohl's KSS.N down 2% at $8.03
** KSS down ~34% this week, including session moves, and on course for worst weekly performance since the pandemic-fueled selloff in March 2020
** Morningstar analyst David Swartz says investors have lost confidence after a poor 2024, bleak 2025 outlook, adding that part of why the stock is down is a dividend cut
** Co forecast bigger-than-anticipated drop in annual sales, and profit below estimates on Tuesday
** Zak Stambor, analyst at eMarketer, says co's turnaround plan isn't working, and that sales are falling, with little reason to believe it will change anytime soon
** Adds that co "faces the difficult task of winning back its longtime shoppers while staying relevant to new customers," and navigating a challenging retail landscape
** Analysts rate stock "hold" on average; with a median PT of $8, according to data compiled by LSEG
** KSS down 42.5% YTD, including session moves
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com;))
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