By Mauro Orru
WPP said it was investing an undisclosed sum in Stability AI, partnering with the U.K.-based artificial intelligence company to leverage its models across image, video, 3D, and audio to improve marketing and advertising campaigns.
The London-based advertising group said the partnership would make it easier to deliver AI-generated content to clients at a time of growing consumer expectations for visual content. Stability AI in August 2022 released Stable Diffusion, an image-generation platform.
"The advertising landscape is evolving quickly, and AI is at the heart of that evolution," WPP Chief Executive Mark Read said in a statement.
Write to Mauro Orru at mauro.orru@wsj.com
(END) Dow Jones Newswires
March 05, 2025 12:44 ET (17:44 GMT)
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