Taboola.com (TBLA) said Tuesday it has renewed its partnership with Reach, a commercial news publisher in the UK and Ireland.
In the new multi-year deal, Reach will continue to use Taboola's suit of products to grow its audience and drive revenue across its portfolio spanning the UK, Ireland, and the US, the firm said.
Reach will also now be implementing Taboola's Header Bidding product that allows publishers to drive monetization, it added.
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