PubMatic (PUBM) said Tuesday it has expanded its partnership with Western Union (WU) to include its commerce media business.
The expanded collaboration will allow advertisers to target Western Union's audiences with relevant messages across various channels by leveraging PubMatic's sell-side platform capabilities to improve onsite monetization while using Western union's first-party data for offsite audience extension, according to PubMatic.
PubMatic shares fell 2% and Western Union shares slid 1.9% in recent Tuesday trading.
Price: 16.49, Change: -0.34, Percent Change: -2.02
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